Tuesday, January 17, 2012

Brassiere geoeconomics

My cheap bras have had it. I went to Arthur Barnett, thinking it was the safest bet for getting in & out again quickly.

Approaching the lingerie service counter I was faced by 4 women standing around not doing anything, who all looked at me, and stood silent while I waited to be served. Finally the furthest away & eldest of the group realised I was in fact a customer & came around to ask whether she could help. What followed was a geoeconomic discussion on why it is impossible for a woman in New Zealand such as I, to buy a bra made in China with cotton grown in Pakistan, India or South Asia.

I really only want a cotton bra, that is it. But not one bra in the store is 100% cotton, has cotton lining, or in fact any cotton in it whatsoever. Not even the sports bras, the maternity bras or the bras for elderly women contain a fraction of cotton in them.

I am frankly amazed. Back when I began wearing bras cotton was the only option. When I was in my 20s I was wearing what I now realise was essentially the last of the cotton bras. It was by Bendon & called a "Cotton Capri". It was later updated with a synthetic version that looked much the same but more sophisticated. And from then cotton bras no longer featured anywhere in my underwear drawer. And of course knickers must match the bra, so against advice from doctors & mothers everywhere I, & probably a large number of women in the western world shifted into synthetic underthings. As sales of Canesten (or equivalent anti-fungal) sales increased, cotton appears to have vanished from the racks of both women & of intimate apparel departments.

The lady serving me explained that the current lack of cotton in their range was due to the recent flooding in Pakistan, which had rotted the cotton crop leading to scarcity & subsequent price rise in cotton sales. Bra manufacturers were therefore shifting their production into cheaper synthetic fabrics. While she was informing me that I really had no option & ought to consider giving up the cotton idea right away, I began to take quite an interest in the geographical economic lecture she was giving me. As I became more enthusiastic at seeing the connection between the complete lack of cotton on her sales floor & a serious weather event in a usually far more distant country, she became irritated as it became clear I was far more interested in the whyfores than in giving up my nouveau-hippie dream of cotton, switching to synthetic & marching out of her store owing my credit company a further $200.

Her irritation was slightly quenched by me leaving with a pair of 100% cotton boxer shorts & armed with the information that I would not find a cotton bra anywhere. "You'll be back - and in synthetic too" her look seemed to say.

I am currently wearing a gorgeous 100% organic cotton bra (organic cotton being a different market, and apparently one currently unaffected by economies of climate vagaries). This cotton has probably come from India or the United States, who provide most of the organic cotton.

www.faeriesdance.com, or, depending on your choice & your abilities in the langue française, www.peau-ethique.com.

Next week: Cotton futures trading. Actually not really. Nor another post about my underwear. Not one more. This is the last. Promise. Maybe. Maybe I'll actually start posting about spondyloarthropathy or EDS. Needs Assessments. That sort of thing. But this is just so much more fun!